Dubs Alive (Bass Music & Dubstep Label) Logo Design

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This customer received 50 logo designs from 18 designers. They chose this logo design from J85 as the winning design.
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Logo Design Brief
We need a fresh new logo for the rebranding of our San Francisco based Bass Music and Dubstep Label. We want a logo reflecting the ideals of hi-fi electronic music. Dub, Big Bass, Dance, Hi-Fi, Sound System Culture, Analog, Roots Music, Organic Live Instruments, Deep, and Heavy are the first elements that come to mind. A quick listen @ soundcloud.com/dubsalive will give you an idea of the music we are representing.
Target Market(s)
Listener / Music Licensing Firms / Potential Talent Represented
Industry/Entity Type
Electronic
Logo Text
Dubs Alive
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want to brand with an image that could be interchangeable with the text or used together. The logo set must be bold/clean/clear enough to shrink down fairly small for flyers and still represent a solid branding. The logo/text combo should fit within square dimensions
Should not have
- Cliche house or trance music flyer elements ala Tiesto/Kaskade/Guetta. We also present a very different side of dubstep than Skrillex and are much more rooted in Dub (reggae ala king tubby, deadbeat, mala) than metal; So we are not dark or intense.