Logo Design Job: “California style” Burger Joint

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This customer received 43 logo designs from 19 designers. They chose this logo design from dm.design as the winning design.
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Logo Design Brief
"Burger Joys" is a california style start up burger joint base out of Hong Kong.
For our logo design, we want to include the following criteria:
1.Happiness & joyful
2.California
3.Hong Kong
4.High quality & freshness
5. Years of chef experience
Our Burger Joint concept:
“Joys Burger” from the buns, cheese, veg, sauce to the beef patty, each element should be perfectly balance. Each burger should be able to hit all five senses of a humans body (eyes, nose, hands, mouth & ears). It is not just a burger but it is an act form. Each food element is hand crafted and well design to the perfection so that people can enjoy the perfect California style burger a reasonable price.
Through our branding exercise we came up with a list of element that we want to deliver to our customers. Ultimately, we want to bring happiness and joyful moment to them.
Therefore, we want our company logo to be easily recognized and transparent with our business concept.
Target Market(s)
Local foodies who enjoy top quality food
Local professional office workers
Late night bar crowd
Industry/Entity Type
Chef
Logo Text
Burger Joys
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.