Natural Health and Food store needs logo and branding design

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This customer received 53 logo designs from 20 designers. They chose this logo design from wonderland as the winning design.
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Logo Design Brief
A logo design to be used for shop front, online and general marketing and communication.
• A holistic home for health and wellness.
• Communication and education for a health conscious community.
• Fresh and organic food and grocery items, nutritional supplements, and lifestyle products.
• Maintaining the integrity of real food and nutrition.
• Ecological
• Honest
• Community
• Natural
• Organic
• Integrity
• Education
• Alternatives
• Choices
• Healing
• wellness
• nutrition
• self-awareness
• empowered
• clarifying
• simplifying
• sharing
• Food
Imagery
perhaps hand drawn look
NOT
• Wheat or other key allergens
Colours
• From nature
• Fresh
• Earthy
Words
Nature’s Food Market
byline - Home of Health & Wellness
• Nature’s – MAJOR
• Food – Minimise size
• Market – MAJOR OR MEDIUM
• Long version logo – includes byline
• Short version logo - Should include a stand-alone logo with Natures Food Market – (byline not required)
Target Market(s)
health consious parents and singles
Industry/Entity Type
Marketing
Logo Text
Nature's Food Market
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.