Logo Re-Launch

This is what a business in Australia was looking for in their graphic design

We are a wholesaler of casual mens clothing to retail shops.
Our target consumer is men aged 40-60+ years of age. We have been in business for 20 years and have traded with the attached logo - BACK BAY from day one.

We seek to re-launch, re-fresh our existing logo.

We like the idea of changing the logo ever so slightly to make it more modern, a different font, or underlining the text ...etc ??

Another idea is to introduce a emblem or insignia with the words BACK BAY.

The new logo need sto be clean and simple as it needs to be able to be reproduced on a garment neck label. I have attached an example of a current garment neck label.

Please supply artwork in black and white.

Finished artwork needs to be suplied as a PDF file as well as an EPS illustrator file.

Thanks

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