IT'S NOT OK - Poster to address abuse of ice hockey officials by coaches, players, parents, a...

This is what WhyTheWhistle?!? was looking for in their graphic design

This project is a poster that will be in the public/lobby areas of ice hockey rinks to introduce an initiative to address the rampant abuse of officials.

Communication Objectives:
- Capture Attention
- Awareness of New Initiative
- Create Curiosity to Learn More
- Build Recognition of WTW?!? (Name/Branding/Mission)
- Target Audience is Hockey Players, Coaches, Parents, Officials
- Work together to create solutions ... not point fingers or assign blame.

This poster is most likely going to be 11"x17" and/or 16"x20"

Primary Message:
1) IT’S NOT OK!!!
Ice hockey has experienced a significant increase in unacceptable behavior by players, coaches, parents, fans, and officials. It’s time for an intervention that will bring an end to the adversarial environment in the rink that has been negatively impacting all of us. The way things are right now in this sport IS NOT OK!!!

2) WE CAN ALL DO BETTER
Nobody wins when on-ice … Read more