Super Hoops Brand Identity

This is what Whitestone Enterprises was looking for in their graphic design

Looking for a brand identity for a concept called Super Hoops. Super Hoops is a children's basketball participation program currently based in Melbourne, Australia, aimed at Primary (Grade) School children from grade 1 (6 or 7 yr olds) to grades 6/7 (11/12/13 yr olds). The program will go into schools and run clinics to help develop basketball skills and awareness, develop self confidence, and get the kids moving and enjoying physical activity. The branding needs to appeal to this sector and also inspire confidence in the schools that will promote the program, and the parent group that will pay for participation. Most programs of this nature are "build it and they will come" type scenarios that are run out of stadia, and require the participants to go to the program. Super Hoops is about taking the program to the schools, and therefore the kids. Super Hoops is run by an experienced basketball coach who has been mentored by basketball legends and leading personalities, and who is a lev… Read more