Flyer Design Project for gym that sells on results and service

This is what Miami Fitness was looking for in their flyer design

We've operated for 23 yrs and have always sold on friendly service and ensuring our customers get good results in an uncrowded relaxed atmosphere. However a lot of cheap (no service) gyms have opened recently in our area. They sell mostly on price and sometimes on 24 hr trading.

I would like a letterbox flyer with the concept "Are you wasting good money on a gym membership that's not getting you results?".

We would offer the member from the other club a $50 rebate off our fees to cover their cancellation fee at that club and a free PERSONAL TRAINING SESSION and A BONUS FREE MONTH to come over to us.

Ideas would include a graphic of a frustrated or unhappy person (male and female if possible + 25 -35yo) who is standing on scales, looking in the mirror or trying to zip up a dress. It could also include a graphic of a $50 note being passed on.

All my previous designs have been quirky to catch the attention of the homeowner and I don't want to sacrific… Read more