My design principle is that whatever is designed is a visual attempt at communication. I prefer clear messages, and bold fonts. However, when it comes ...more My design principle is that whatever is designed is a visual attempt at communication. I prefer clear messages, and bold fonts. However, when it comes to client design my approach is to take your vision, whatever that may be, and do my best as a designer to make sure that the message you want to convey gets across. Sometimes this takes a few revisions, and that's good by me. Genius is 1% inspiration and 99% perspiration. hide