22 years of delivering creativity in various categories for great clients at leading advertising agencies. Currently working as “Creative Group Head ...more 22 years of delivering creativity in various categories for great clients at leading advertising agencies. Currently working as “Creative Group Head (Design)” at Manhattan Communications (Pvt.) Ltd., Karachi, Pakistan, (formerly affiliated with Leo Burnett, USA), leading a team and majorly handling reputable FMCG and corporate accounts. As a graphic designer, pursuing personal expressions or aesthetic standards is self-serving. There is nothing wrong with serving myself, but in my way it should not be done so at the expense of my client. The core of what I offer as a designer or an art director is problem-solving. When I take brief on a project, I like to ask many abstract questions to explore various dimensions on it because a job that is driven by true need to communicate something is always more interesting and challenging, and therefore rewarding when it is accomplished. And, more importantly, it tangibly contributes to the success of the project. I aim to extract l the message to its essence, removing any extraneous information that can build a barrier to communication. I enjoy playing through each element - typography, image, color, texture, and style - and and then harmonize them to create an impression greater than the sum of its parts. hide