I am a freelance creative graphic designer with 5+ years industry experience. Previous work settings include an international brand agency, advertis ...more I am a freelance creative graphic designer with 5+ years industry experience. Previous work settings include an international brand agency, advertising agency, boutique design studio. Whether cutting-edge or classic, I always aim for strong designs with an innovative twist.  I strive for excellence, opening the minds of clients as to what design can really be.  Guiding my vision as a designer is the utilization of logic, clarity and function, rationalizing communicative elements beyond any other means to present a formal and precise argument to the audience. I follow the principle of the three F's - Form Follows Function. This desire for excellence, coupled with my dare-to-be-different thinking and courage to take a risk, leads to incomparable results.  As a designer I am dedicated to producing exceptional standards of design. I have maintained multi-disciplinary practices specialising in typography, identity design, advertising, publication design, photography, illustration and art direction.  hide