the clients in this community are atypical... Any logo, when analysed, must accomplish several functions. One of these is to be identified easily, ...more the clients in this community are atypical... Any logo, when analysed, must accomplish several functions. One of these is to be identified easily, even when it is extremely reduced.  The client chooses many times, as examples, brands as follows: IBM, Harley Davidson, Nike, Apple, Coca Cola. If these logos are minimised, they can be easily identified even when their size is 5 mm.  Practically, any logo has its beauty, but its pragmatism is sometimes more valuable. hide