Book cover design needed for a business fable on rehumanisation
A business in South Africa needed a book cover design and received 15 Masculine, Elegant, Telecommunications book cover designs from 10 designers
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This is what a business in South Africa was looking for in their book cover design
Book title: The Broken Boss
Tagline: Occupational therapy needed
Author: Aiden Choles with Natasha Hardy
I'm about to publish a book that is a business fable about a CEO of an up and coming telecommunications company who has to go through the most intense personal rebirth in order to save himself and his company. Having come from the old industrialist mould of management, Howard (the main character) has got to the top by dehumanising his staff to get maximum productivity out of them. On the eve of a massive product launch that is set for failure due to his staff's lack of buy-in, Howard has a car accident and wakes up in intensive care in hospital. He's had a stroke and needs to learn to walk and talk again. He embarks on a hjourney of occupational therapy that allows him to re:humanise himself and learn that the key to his company's success is to re:humanise the organisation. But will Howard's executive team welcome him back in this new fluffy mindset? Will his seniā¦
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