l had this idea to combine travels and golf, from a certain angle, a plane can look like a golf club. l thought interesting to add a speed direction and a ball (earth ?).
The shape of the club/pane required minimalism, which gives a modern touch to the logo (see visual identities like Braun or Apple).
l unfortunately don't know a lot about golf, except that this sport implies precision. This is how l built this logo, with a rigid grid to compose the elements (for exemple the top of the plane is in alignment with the ''f'' of golf, "the" is aligned to the ball, etc..)
l hope you'll like this logo as much as l enjoyed doing it, please feel free to make me any suggestions, or to share my your thoughts, so that l can re-work on the logo, l'll be glad to.