This concept uses a typography icon to convey trust. The letters a+e are placed together to convey a seal, or stamp symbolising a trustworthy company. A modern sans serif font had been chosen, using simple letter forms and similar shapes - most of the font is based around a circular shape.
The colours gold and blue have been used as stated. A hand written font for "change for goo" has been incorporated to pass on the feeling of authenticity.
Although the icon is made up of letters it does not feature within the logo. Therefore it can stand alone as a symbol/watermark for video/CD and print, and the business name is still legible without the intrusion of a icon with in the the type.
I believe this is a good logo that meets the brief, any changes you would like to see made, please advise me. Thankyou.