What is Australia? What springs to mind? What do we stand for and what do others think of us?
If we refer to our country, most would say immense, enormous, gigantic, huge, vast, grand, GREAT.
When the reference is to the quality of living, GREAT is the usual word that springs to mind: GREAT beauty; GREAT quality; GREAT surprise and GREAT energy.
Australia seems to hold this space the world over, shining bright from its sometimes forgotten southern corner of the globe. Australia represents a mystical beauty, an intrigue that continues to attract millions of people to this GREAT nation every year.
Our nature, our companionship, our acceptance of others, our continued vibrancy across all platforms and industry silos, seems to resonate globally. People of all countries know of Australia, of our landscape, of our people, they have come to expect GREAT things from us, almost as though without Australia a GREAT space would appear on what is the 21st century stage.
Collectively we have something to offer everyone, yet we let people decide what that will be individually. The very essence of Australia emanates through everything that we do. We stand unique in diversity, proud and bright for all to see:
Australia - the Crown Jewell''s of the Southern Cross.
The Art of You