Logo Design

By CobaltCow

Design Description
I think this stylised waratah captures the essence of the state. Growing up in regional NSW, I would get annoyed that a lot of the states identity was often tied up with Sydney''s landmarks. The waratah is an easily recognisable flower and one that holds some level of identity with the residents of the whole state. I think this concept has a lot of strength and is easily adaptable to different uses.

Tags
Logo Design

Submitted To
New South Wales (NSW) Government Logo Contest

Designed By

CobaltCow
Australia

Rank: #25319
Earnings: US$0

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Comments / Discussion

Thanks Guppy!

by CobaltCow on 30 Jul 2009
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thanks for the positive feedback. although I agree that the flower is probably not anatomically accurate, residents of NSW will no doubt make the waratah connection in its stylised way. Colours can be varied as needed, unfortuntately I was working on an older monitor at the time so it didn't quite come out the colour I thought it would.

by CobaltCow on 12 Aug 2009
Reply

absolutely brilliant mark! the font has the perfect balance to match it and the colors are rocking! awesome one nathan!

by LogoGuppy on 29 Jul 2009
Reply

good logo, however, not sure about the use type face for NSW, its kind of in your face, heavy. Maybe be better as grey?

by MCDESIGN on 08 Aug 2009
Reply

Beautiful, imperial almost.

by PSI on 09 Aug 2009
Reply

There may be some genuine trouble as there may be some backlash in that it is still not a NSW waratah. The greatest danger is that Victoria or Tasmania can ridicule the mark because it is actually much closer to their waratahs - the Victorian, Tasmanian, and Gippsland waratahs - the worst effect is that the logo identifies itself with another state (check out the pictures at en.wikipedia.org/wiki/Waratah). While I understand that some NSW waratahs don't have the petal-like bracts, this may also incline some people to interpret it as Leucospermum, an African genus (check out the images at en.wkipedia.org/Leucospermum); the colour is also closer to L. cordifolium and L. glabrum. This is so unfortunate as your mark is way much better than the lotus, but we need to simplify but without the cost of identity or meaning.

by PSI on 10 Aug 2009
Reply

A touch of elegance. Interesting mark.

by Creative Guru Designs on 09 Aug 2009
Reply

Love it!