In 2007, the London Olympic Games Committee paid the Wolff Olins brand agency £400,000
for a logo that sparked a public backlash and was famously condemned as "a puerile
mess, an artistic flop and a commercial scandal". We looked at that logo and
thought "We know 20 people that could do better than that" - but these people were
never given the opportunity.
DesignCrowd is a graphic design marketplace that gives creative people opportunities
and helps business get the best design possible.
DesignCrowd aspires to shake up the graphic design, marketing and advertising industries.
We believe creativity exists everywhere and reputation counts for nothing.
We think great creativity can come from an agency or the person sitting next
to you. Carl Jung believed in the Collective Unconcious, DesignCrowd believes
in Collective Creativity. We are not exclusive, we are an open meritocracy.
Everyone gets a chance and your success is dictated by your actions.
DesignCrowd aspires to innovate. We offer Open Briefs where anyone
can bid with their actual design, eliminating the quote step from the design process
and ensuring businesses get the best design possible. We offer guaranteed
Participation Payments so designers don't have to bid-for-free.
The London Games Committee took a big risk in using just one agency. The designers
that created the logo probably worked in the same room, had similar training and
similar backgrounds. But the London Games Committee was not at fault.
They had no experience themselves. They used one highly respected agency because
that's how it's always been done. They put all their eggs in one basket -
but they had no protection.
DesignCrowd offers a risk-free alternative. Offer your budget to the global
creative talent pool and find the best idea available. Furthermore, we are
an independent third party who acts as a buffer to protect you if your requirements
aren't met.
There are millions of creative people in the world and all they need is opportunity.
What would the London Olympics logo look like if 1,000 designers were offered
£400 to design the logo?
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Launched
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September 2007
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Mission
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To give creative people opportunities and to give businesses risk-free creativity
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Ownership
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DesignCrowd Pty Ltd (Private Company)
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Headquarters
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Sydney, Australia
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About
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DesignCrowd is a graphic design marketplace with
13782
design studios and freelancers from Australia, the US and India. Businesses can
use DesignCrowd to get logo designs, business card designs, stationery designs, website
design or artwork produced. Businesses can also find designers or studios and purchase
products from them, or contact them, directly.
Businesses can post briefs on DesignCrowd and multiple designers can respond with
finished designs. Alternatively businesses can request quotes on DesignCrowd. Any
designer or studio is welcome to quote or submit their designs. Our business customers
are welcome to invite other design firms to respond to a brief they post on DesignCrowd,
and it is free for them to do so.
Businesses are protected on DesignCrowd because we are independent from our designers.
Businesses deposit their money with us and we hold it safely. If the designs do
not meet a business' requirements, businesses get their money back.
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Address
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DesignCrowd
Australia
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